For several years, the Miss England and Mr England competitions have proudly partnered with City Sightseeing London , a partnership that perfectly reflects one of the competition’s most important values – encouraging people to explore, appreciate and celebrate the places they call home.
Miss England 2021 Rehema Muthamia
City Sightseeing London is famous for its iconic open-top bus tours, taking visitors through the heart of the capital and showcasing many of London’s most famous landmarks. From Buckingham Palace and St Paul’s Cathedral to the London Eye and Westminster, the tours provide a fantastic way to discover the city’s rich history, culture and architecture.
The partnership first began in 2020, at a time when international travel remained uncertain, the Miss England team wanted to encourage contestants to look closer to home and celebrate the incredible destinations on their own doorstep. The Miss England organiser Angie Beasley introduced a brand-new virtual challenge called Explore the Nation following the organisers decision to continue the contest virtually in the pandemic and travel restrictions existed .
The innovative round continues this year and invites contestants to create a two-minute video showcasing their hometown, city, county or local area. The aim is to promote domestic tourism, local pride and hidden gems across England while helping contestants develop their confidence & presenting and storytelling skills.
A recent fashion photoshoot brought together the Miss England 2025 award winners with renowned fashion photographer David Dresser and celebrated London designer Stuart Trevor who is based at Hoxton studio. Stuart Trevor, is on a mission to create the world’s first truly sustainable fashion brand, dressed the finalists in his distinctive vintage-inspired designs before they set off to explore the capital. The day had been months in the making, with the group touring London’s iconic landmarks aboard a City Sightseeing London bus. Although the weather had other plans, the persistent rain did nothing to dampen their spirits, and the award winners embraced every moment, proving that a little British drizzle couldn’t spoil an unforgettable day in the capital.
City Sightseeing London was a natural partner for this initiative. As experts in helping visitors discover the very best attractions and landmarks, they share Miss England’s passion for showcasing destinations and inspiring people to explore more.
Another valued partner in the same initiative is Coco-Moola, a company dedicated to helping visitors experience the very best of London without breaking the bank. As an online travel specialist, Coco-Moola curates affordable guided tours, immersive experiences and must-see attractions that showcase the heart and soul of one of the world’s greatest cities. Their mission perfectly complements the aims of Explore the Nation by encouraging people to discover new places, embrace different cultures and create unforgettable memories through travel. Together with City Sightseeing London, Coco-Moola has helped support contestants as they explore destinations, gain confidence and share the unique stories of the places they love.
Phoebe Michaelides – winner of the Explore the Nation award in 2025 wearing Stuart Trevor
The Miss England Explore the Nation round has gone from strength to strength, with contestants producing creative videos highlighting everything from bustling cities and historic landmarks to beautiful coastlines and countryside locations. The 2025 Explore the Nation title was won by Phoebe Michaelides,(27) from Campden (pictured dressed in Stuart Trevor) who impressed the judges with her showcase of London, highlighting many of the capital’s most famous attractions and demonstrating why it remains one of the world’s most visited cities.
Watch the Miss England contestants videos here
Charlotte the Ethical Fashion queen from London & Jessica Pliskin from Bristol aboard the CitySightseeing bus with their skincare gifts from Cetuem London
Today, City Sightseeing operates in more than 100 destinations across six continents, helping millions of visitors discover cities around the world. As well as London, travellers can hop on and off City Sightseeing buses in destinations including Edinburgh, York, Oxford, Dublin, Paris, Lisbon, Barcelona, Madrid, Athens, Dubai, Cape Town, Toronto, New York, San Francisco, Hanoi and many more.
While the Explore the Nation challenge encourages contestants to celebrate the places they call home, the flexibility of the hop-on hop-off service gives everyone the opportunity to discover new destinations even when travelling for competitions, photoshoots, studies or holidays. Whether uncovering hidden gems in England or sightseeing overseas, City Sightseeing provides an easy and enjoyable way to experience the highlights of a city.
The partnership continued in 2026 when City Sightseeing London welcomed a group of Miss England award winners and reigning Miss England Grace Richardson for a special fashion photoshoot with Award winner Phoebe Michaelides. Organised in collaboration with renowned fashion photographer David Dresser and vintage fashion designer Stuart Trevor, the shoot saw the contestants travel around London’s most iconic locations aboard a City Sightseeing bus.
Dressed in striking vintage fashion, the award winners visited some of the capital’s most recognisable landmarks for a series of editorial photographs. Despite the rain making several appearances throughout the day, spirits remained high and the group embraced the challenge with enthusiasm and plenty of smiles.
The result was a memorable day celebrating fashion, tourism and the enduring spirit of the Miss England competition. The collaboration once again highlighted how City Sightseeing London helps people experience the very best of the capital while creating unforgettable memories along the way. To end the day all the Miss England award winners where gifted skincare from Cetuem London, a natural skincare brand who continue to support the competition with gifts.
Below images taken on the most recent bus tour by David Dresser Photography
Miss England Grace Richardson at Tower Bridge wearing Stuart Trevor
Miss Birmingham Evangelin exploring the capital – wearing Stuart Trevor
Tabitha Miss Lancashire who won the Beauty with a Purpose award for being Miss Englands top fundraiser enjoys the sites of London
At the banksy statue in Whitehall
L-R BACK ROW Phoebe Michaelides , Tabitha Bennett , Grace Richardson , Evanjelin Elchmanar Charlotte Yeung , front two left Lisa Austin ( glasses) Jessica Pliskin all wearing Stuart Trevor Vintage fashion
From launching the Explore the Nation round after the pandemic to transporting Miss England award winners around London’s most famous landmarks for the David Dresser x Stuart Trevor fashion shoot in 2026, City Sightseeing London has become much more than a transport partner. Together with Coco-Moola, the companies share Miss England’s passion for exploration, education and cultural discovery, helping contestants celebrate the places they come from while inspiring them to see more of the world.
The next Miss England semi final takes place on the 11th October in Leicestershire and contestants aged 17-27 are invited to enter.
For more information visit Stuart Trevor www.stuarttrevor.com
Cetuem london https://www.cetuem.com
Cocomoola www.cocomoola.com
ENDS For more information contact [email protected]
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