South West

We Do Ethical has been a beacon of recognition for those making a positive impact through the coveted Ethical
Awards, which this year marks its tenth anniversary. The addition of a Wellbeing Day on April 4th in Bournemouth
represents a significant milestone for individuals and businesses striving to attain the prestigious Ethical Award and a
£1000 Ethical Hamper Prize.

The Wellbeing Day will be held in Bournemouth town centre joined by the ethical champions from across the
Southwest of England. The ethical awards cohort actively engage in community outreach activities during Wellbeing
Days, ranging from litter cleanups to supporting the homeless and tree-planting pledges. Select Ethical Award
Champions have the opportunity to shine on a broader stage—the Mr & Miss England contest—allowing them to
amplify their influence and contribute significantly to social and environmental causes.
Meet the Ethical Champions:
Milla Magee, a resident of Newquay, is blazing a trail as the founder of Go Far With CPR. With a lifelong passion for
the ocean and a background in surfing and lifeguarding since the age of 15, Milla’s experience as a Surf Instructor and
Qualified Beach Lifeguard fuels her dedication to First Aid, CPR, and Water Safety. Her vision extends to making First
Aid and CPR training mandatory in school curricula, starting locally in Newquay and eventually expanding worldwide,
recognising the universal importance of life-saving skills.

Driven by the mission to empower young generations in life-saving techniques, Milla collaborates with local surf
schools, workplaces, and organisations, aiming to integrate her program into school systems. Her efforts have earned
her a finalist spot in the upcoming Miss England contest, where she aspires to forge partnerships with charities and
pursue future endeavours in lifesaving advocacy.
Milla is joined by a group of outstanding individuals from across the Southwest of England:
Alice Cutler, 26, from Southampton, is a commercial property solicitor who embarked on a property investment and
development business in 2020. Passionate about sharing her personal journey of overcoming adversity, courage, and
bravery, Alice aims to inspire others to pursue their dreams.

Abbey Knight, 22, from Devon, is a talented composer and piano educator currently pursuing a BA (Hons) in Music.
She specialises in creating piano compositions for documentaries and films, using her music to promote
environmental awareness through informative media.
Macey James, 18, from Corfe Mullen, is an aspiring fashion student and designer known for her futuristic clothing
designs.
Jasmine Vinod, 16, from Bournemouth, is dedicated to pursuing a career in acting and is also undertaking flying
lessons for a private pilot’s license. Alongside her passion for aviation, Jasmine excels in dance and music.
Elena Clarke, 16, from Bournemouth, is currently studying for her A Levels in Design Technology: Fashion and Textiles,
Economics, and Business. In addition to her academic pursuits, Elena works as a call agent and utilises her free time
to train at the gym.
Rebekah Watkins, 26, from Goole achieved a remarkable feat by reaching the semi-finals of the awards and receiving
the prestigious We Do Ethical Queen Award at the world’s first makeup-free beauty pageant held in London on
September 29th last year. Known for her distinctive attire of a high-visibility vest and hard hat, Rebekah dedicates her
full-time efforts to restoring heritage sites, thus revitalising community spaces through building restoration. Beyond her
professional endeavours, Rebekah advocates for sustainable fashion, not only by modelling eco-friendly clothing but
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WE DO ETHICAL

also by modelling careers, serving as an inspiring role model for young women navigating career choices.
These inspiring individuals will grace the stage at the awards semi-finals on April 7th at Viva, Blackpool, leading to the
final event held over two fun-packed days with Miss England, May 16-17, at Grand Station in Wolverhampton,
supported by Watermans Hair. This national event celebrates professionalism, self-care, and purpose as the Ethical
Award winners are revealed live on stage.
Reflecting on 2019, We Do Ethical partnered with Bournemouth, Christchurch, and Poole’s “Leave Only Footprints”
initiative to organise Wellbeing Day activities, supported by organisations like JP Morgan, for five consecutive years. In
2020, they collaborated with the local Hope for Food charity and the national charity Just Smiles to provide toiletry
products for the most vulnerable individuals. St. Andrew’s Church in Bournemouth offers sanctuary, providing hot
meals and essential toiletries donated by the local community every Thursday and Sunday.
Business supporters and their teams are cordially invited to participate in Wellbeing Days aimed at reducing pollution,
addressing climate change anxiety, and supporting vulnerable communities through the distribution of essential
toiletries.

“By using litter picks to clean up our community and firmly believing in the importance of personal hygiene as a
fundamental human right, we express our gratitude to all who have supported us thus far. Prior to our efforts, the
most vulnerable individuals in our community were deprived of an essential human right. Now, we are able to provide
essential toiletries to an average of 1,200 people each month.” – Kelly Levell, We Do Ethical.
The Wellbeing Day finishes will finish off in commemorating the Ethical Award champions, enjoying a delicious
selection of Oishii Sushi and welcome drinks at the refined 1812 live music venue in Bournemouth on April 4th, 2024,
from 8-10 pm. During this evening, glasses will be raised to the kindness of business supporters, Ethical Award
champions, and recognition given to their remarkable accomplishments as the Miss England Southwest champions
are unveiled live on stage!
Due to oversubscription the guest list has now closed for the celebration event. For more information, visit:

www.wedoethical.org/ethicalawards

[ENDS] Notes to editor:

Press/ Media Contact: Emma Harrison, Head of PR, 07709437695, [email protected]
Questions contact: Kelly Levell, founder of We Do Ethical, 07581008382, [email protected]
High Resolution Images: https://drive.google.com/drive/folders/1bdU9FyzSdygXwTFHl4KY3MfsOexFuTIh?

HENSHALL WAY COUTURE

The collaboration between renowned international Couture Designers, Scott Henshall and Eric Way has resulted in an exquisite evening gown that is nothing short of breathtaking. Designed exclusively for Miss England’s appearance at the prestigious Miss World Festival for the final catwalk at the Jio World Convention Centre in Mumbai India,  this gown marks a historic moment as the first joint creation of these two creative geniuses.

Crafted with meticulous attention to detail, the gown is a harmonious blend of Scott Henshall’s expertise in opulent designs and Eric Way’s mastery in creating luxurious diamond-studded pieces. This gown follows in the footsteps of their previous groundbreaking creations, the world’s most expensive Diamond Dress by Scott and the equally remarkable Diamond Jacket by Eric.

The gown, intended to grace Miss England’s radiant presence, is fashioned from the finest White Duchess silk, exuding an aura of grace and sophistication. Embellished with Swarovski Crystals, it sparkles and catches the light, embodying the designers’ shared affinity for brilliance.

The silhouette of the gown is an embodiment of timeless elegance. It features a fitted bodice that accentuates Miss England’s slender form, with an alluring asymmetric neckline that seamlessly transitions into an off-the-shoulder style. The delicate and fully beaded transparent tulle sleeve adds a touch of ethereal charm, giving the gown a delicate balance between sensuality and refinement.

The gown’s design extends to a corset-like fitted waistline that gracefully merges into a long, fitted skirt. A daring thigh-high slit not only lends a contemporary edge but also accentuates Miss England’s statuesque figure, leaving an indelible impression as she moves. The cascading voluminous skirt envelops her hips and waist, forming a captivating frame for this figure-hugging masterpiece.

True to the designers’ signatures, Swarovski crystal accents are thoughtfully placed throughout the gown, further enhancing its allure. The intricate beading adds depth and dimension to the gown, making it a true work of art that embodies the designers’ shared love for lavish details.

In this collaborative creation, Scott Henshall and Eric Way have woven their unique artistic visions into a single masterpiece that celebrates beauty, luxury, and innovation. As Miss England graces the Miss World Beauty Pageant stage in this gown, she not only represents her nation’s beauty but also showcases the unparalleled artistry of these two maestros in the world of haute couture.

Jessica reached the final 8 on the Miss World stage wearing this gorgeous gown from the 112 participating countries and now proudly holds the Miss World Europe title.

Following the contest Jessica said ” Im ecstatic to have won the Miss World Europe title as it means I get to travel more with the Miss World team but I also have the flexibility to start my career in aerospace engineering.”

Director of Miss England Angie Beasley said ” I would like to thank both Eric & Scott for all the time and effort that went in to creating Jessica’s final look on the Miss World stage. Im excited to see more of their joint creations”

To see the shoes Jessica wore and more images , head over to the Miss England App , Free to download …

Participate now!

Since 2014, We Do Ethical has been a beacon of recognition for those dedicated to positive impact through the esteemed Ethical Awards.

This year, the awards have evolved into an even more distinguished affair,
featuring a Wellbeing Day on April 4th in Bournemouth—a pivotal step toward claiming a coveted ethical award and a £1000 hamper prize.

Proud of their philanthropic endeavours, We Do Ethical’s award-winning cohort actively engages in community outreach. From litter cleanups to supporting the homeless and tree-planting pledges, their commitment goes beyond
recognition to bring transformative change to communities.

Select ethical award champions have the opportunity to shine on a broader stage—the Mr & Miss England contest, allowing them to amplify their influence and contribute significantly to social and environmental causes.

Reflecting on 2019, We Do Ethical collaborated with BCP’s “Leave Only Footprints” initiative, orchestrating well-being
days supported by entities like JP Morgan. This initiative addresses climate change, nurtures mental well-being, and
champions pollution mitigation.

We Do Ethical ensures the provision of equipment, permissions, and comprehensive
insurance coverage, managing the process with care.

In December 200, We Do Ethical joined forces with Hope for
Food charity locally and Just Smiles nationally, providing personal care products for the most vulnerable people.

Every Thursday and Sunday, St. Andrew’s Church in Bournemouth transforms into a haven,  offering hot meals and essential items generously donated by the local community

“We firmly believe that personal hygiene is a human right. Before our initiative, the most vulnerable people living within our community were denied this right. Now we provide essential toiletries to an average of 1,200 people monthly, with the crucial support of our supporters. Business supporters and their teams are warmly invited to get in touch and
book in their Wellbeing Day to remove pollution and help distribute the essential toiletries, contributing to your companies corporate social responsibility and environmental governance.” – Kelly Levell, We Do Ethical.

Celebrate commemorating the ethical award participants, enjoying a delicious selection of Oishii Sushi and welcome drinks at the refined 1812 live music venue in Bournemouth on April 4th, 2024, from 8-10pm. During this evening, we will raise our glasses to their remarkable accomplishments and unveil the Miss England Southwest finalists.

These inspiring ethical living champions are poised to grace the stage at the awards semi-finals on April 6th at Viva, Blackpool—leading to the final event held over two fun packed days, 16-17 May at Grand Station, Wolverhampton.

An occasion where professionalism gracefully meets female empowerment, and we celebrate purpose with passion
revealing ethical award champions.

RSVP to attend as a guest: [email protected] or for more information, visit: www.wedoethical.org/ ethicalawards