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Miss London Finalists In praise of natural beauty

By 25th May 2022 No Comments

Press release

Miss London Finalists In praise of natural beauty

The Bare face round in the London heat of Miss England 22 is proving a success with most of the finalists opting to post a photo of themselves with no make up on Instagram!

This make up free round was introduced to the Miss England contest back in 2019 by director Angie Beasley to promote natural beauty on social media and many competitions around the world have since followed suit!

You can see articles in the media here

YAHOO NEWS   https://uk.news.yahoo.com/miss-england-finalists-share-make-up-free-photos-to-promote-natural-beauty-104648851.html?

AOL – https://www.aol.co.uk/miss-england-hopefuls-share-free-104648507.html 


Cetuem Cosmetics a company specialising in natural skincare products and who manufacture all of their products within the UK, are the skincare partner for Miss London 22.

Andria Vassiliou, co-founder of Cetuem Cosmetics & skincare sponsor said 

“I was instantly drawn to Miss England’s Bare Face Model campaign, a qualifying round of the famous beauty pageant. It promotes natural beauty and shows the girls’ faces without any make-up.

As a cosmetics company specialising in natural skin care, we are proud to help the contestants to look after their skin so their natural beauty can shine through. Give them confidence to throw away their make-up and not be influenced by the unrealistic filtered images that appear on Instagram” .

Ten of the Miss London finalists Make up Free!

Ten Miss London finalists have already posted their no make up images on social media . The reigning Miss England “Rehema Muthamia” was one of the 3 Bare Face Top Model winners in the 2021 Miss England contest.

The final of Miss London takes place on Sunday 5th June at the Hotel Rafayel and the winner of the Cetuem Bare Face round wins a place in the Miss England semi final.

To see all the finalists in the contest visit;


For more details contact [email protected]

For more details about Cetuem visit  www.cetuem.com