The search for the next Miss London has officially begun — and what a start! The first round of auditions took place on Thursday 17th July at the stylish Haggerston Loft studio, hosted by none other than renowned celebrity photographer Alan Strutt.
Despite the sizzling summer heat, spirits were high and the energy even higher. The contenders braved the warm conditions and melted makeup to take part in a fun and relaxed first shoot. Each participant introduced themselves on video before stepping in front of the lens for their audition with Alan.
Alan Strutt, known for photographing global icons such as Madonna, Kelly Brook, and Michelle Keegan, brought his signature touch to the experience. With over three decades of work published internationally, Alan’s involvement offers contestants a once-in-a-lifetime opportunity to work with a true industry legend.
Auditions are ongoing throughout August, and aspiring contestants are now invited to get involved.
To book your place, message @misslondon2025 on Instagram with a recent clear snapshot of yourself & complete the www.missengland.info entry form
Audition Fee: For all August contestants is £25 & will become payable ONLY if accepted for the audition.
Dress Code: Red or white fitted vest-style top and jeans

Strike a pose , Alex Phoebe & Afton Photo by Alan Strutt
The winner of Miss London 2025 will be crowned in September & go on to represent the capital in the next Miss England Final, with the ultimate goal of reaching Miss World.
Think you’ve got what it takes to be the face of London? Now’s your chance — the crown could be yours!
Completed Miss London auditions on the day include
Afton McKeith – (24) Movement coach
Phoebe Michaelides (27) Psychotherapist
Rachel Swan (18) Student Cabin Crew
Amy Joyce ( 20) Veterinary medicine student
Manoloya Sanaga (27) Psychopractioner
Alexandra Christodoulaki (24) Filmaker