As 2026 begins, the legacy of the Miss England National Final 2025 continues to set the tone for a
new year rooted in wellbeing, conscious living and positive impact. Held at Wolverhampton’s
Grand Station from 20 to 21 November, the two-day celebration brought together creativity, talent
and environmental responsibility, culminating in the 11th annual We Do Ethical Awards.
The Awards highlighted how ethical choices can be woven into everyday life, from fashion and
innovation to wellness and gifting. Each We Do Ethical Award winner received a thoughtfully
curated ethical hamper, showcasing brands selected for their commitment to people, planet and
wellbeing. The collection reflects We Do Ethical’s belief that mindful products can support
healthier lifestyles while creating positive social and environmental change.
Ethical wellbeing inspiration and featured products continue to be shared via the @wedoethicalorg
Instagram page, alongside the We Do Ethical gift and wellbeing guide, offering conscious
alternatives for those looking to start the year with intention.
At the heart of the celebrations was Grace Richardson, 20, from Leicester, who was crowned Miss
England 2025 and recognised for her project Every Drop Counts, which tackles period poverty
and improves access to clean water. Grace entered the Ethical Queen Award by hand-making a
sustainable 1950s A-line dress upcycled from a duvet, inspired by a photograph of her
grandmother from that decade. She also collected 163 tree-planting pledges through organising
local litter picks.
A student at the Leicester College of Performing Arts, Grace will represent England at Miss World
in early 2026, where she could become the first British winner since 1964.
“It would be absolutely incredible to be able to bring Miss World back to England, but you never
know how it is going to go,” Grace said.
We Do Ethical announced its support for Grace’s Every Drop Counts project by providing
washable reusable sanitary pads for her upcoming aid trip to Kenya, ensuring her work delivers
long-term education and lasting impact for girls and women in the communities she will visit.
Grace has also designed a card game, Plastic Panic, to educate young people about plastic
pollution in a fun and interactive way. Inspired by the energy of Exploding Kittens, the game has
already been tested by a focus group and is moving into its next stage of development.
Kelly Levell, founder of We Do Ethical, said:
“I am so proud of Grace for choosing to use her platform for purpose. True change happens when
kind people choose to act with intention. The We Do Ethical Awards and the Miss England
organisation exist to spotlight those who are already building the world we all want to live in.”
The Awards also celebrated five outstanding winners addressing some of today’s most pressing
challenges with practical, forward-thinking solutions.
Charlotte Yeung, Miss London 2025 and 26, won the We Do Ethical Queen Award. A woman in
STEM with a Master’s degree from Cambridge University and a Bachelor’s degree from UCL, she
impressed judges with an outfit created from her recycled lab jacket, an up-cycled tablecloth and
pipettes transformed into earrings adorned with reclaimed diamonds. Charlotte has secured
£10,000 to develop a prototype for plastic-free 3D-printed syringes, representing a potential
breakthrough in reducing medical waste globally. “The opportunity to combine science and fashion is incredible. I hope this inspires others to
innovate responsibly,” Charlotte said.
Other award winners included Amy Joyce, Miss Sussex, recipient of the We Do Ethical
Humanitarian Award. A student vet and joint first runner-up with Mary Anna Jennings, Miss Lincolnshire, for the Ethical Queen Award, Amy campaigns for animal
welfare to be recognised as a right rather than a privilege. She inspired judges with her upcycled
1950s diner girl look and her work improving animal care standards while advocating for
vulnerable species.
Spaved Skincare received the We Do Ethical Business Award for its handmade, cruelty-free,
vegan skincare products, ethically sourced and designed to reduce toxic chemical exposure.
Not on the Beeb was awarded the We Do Ethical Media Award for championing independent
journalism and overlooked stories with transparency and integrity.
Dorset-based innovator Eco Sustainable Solutions won the We Do Ethical Innovation Award for its
pioneering work in waste recycling and renewable energy, alongside its ongoing support of the
Ethical Kitchen Garden through chemical-free organic compost and advanced on-site energy
systems.
Reflecting the growing focus on wellbeing and mindful living for the year ahead, the ethical
hampers featured brands aligned with health, craftsmanship and conscious lifestyles. We Do
Ethical’s chosen wellbeing brands include products from SpaVed Skincare, Pulsetto; a wearable
vagus nerve stimulation device supporting calm, sleep and nervous system balance.
Herbs and Spice All Things Nice, offering artisan herbs and botanicals for mindful food
supplementing.
Avalglass; creators of handcrafted stained glass rooted in traditional craftsmanship.
Dimples Oral Care; a dentist-designed natural toothpaste focused on preventative oral health.
All featured ethical wellbeing and gifting brands can be explored via the We Do Ethical Gift Guide,
with direct links available through the Linktree shop at:
linktr.ee/wedoethicalorg
Footage of the gala awards evening and the striking 1950s upcycled fashion show featuring
Grace, Charlotte, Amy and other Miss England finalists can be viewed on Instagram at
@wedoethicalorg and @missenglandlimited.
