Skip to main content

Charlotte Grant represented England at the 72nd Miss World in Telangana, India

Launched in August 2019, Charlotte Grant Cosmetics began with a single hero product: the original Brow Soap. This innovative product quickly gained attention for its ability to create perfectly styled, long-lasting brows, laying the foundation for a brand built on creativity and quality. What started as a niche idea soon became the cornerstone of Charlotte’s growing cosmetics line, proving that sometimes one great product can spark an entire beauty movement.

Since then, Charlotte Grant Cosmetics has expanded into a full range of vegan, cruelty-free beauty essentials, but it’s on TikTok where the brand has really taken off. With more than 35,000 followers, the brand has captured the imagination of beauty lovers by offering something truly different: coloured eyelashes designed with diversity in mind. These lashes are not just a bold beauty statement, they cater to underrepresented groups, including false eyelashes in shades such as white, blonde, brown and ginger, as people who the these hair colours often find it difficult to source products that match their natural features.

This thoughtful approach has helped the brand stand out in a crowded cosmetics market. By listening to customer needs and celebrating individuality, Charlotte Grant Cosmetics has built a loyal online community that sees beauty as inclusive and expressive.

From its humble beginnings with a single brow soap to becoming a TikTok-fueled beauty brand, Charlotte Grant Cosmetics is redefining how we think about makeup—innovative, diverse, and unapologetically original.

Shop Your Favorites at www.charlottegrantcosmetics.com